Inbound Marketing

Top 4 Social Media Marketing Strategies for Ecommerce

There’s no question that social media has revolutionized the way online selling works. Considering the billions of active users from all across platforms, you’ve got to be ridiculous not to include social media campaigns to better your ecommerce efforts.

Nowadays, customers are compelled to constantly be in touch with their favorite stores. That’s why they make use of social media to always be in the know. So in order to maximize the potential these platforms have for your store, you’ll need to know the best ways to go about it.

5 Easy Steps to Effective Landing Page

Landing pages are like your forefront warriors in battle. They are the first in line and are trusted to get as much enemies as they can before all the other knights follow. They try to make everything else easier for the fleet.

In the realm of landing pages, we don’t really call them ‘enemies’. Instead, we regard them as leads that can be eventually converted into sales.

Why Should Your Business Blog?

There’s one common misconception many businesses are guilty of— that blogs are for sissies. I pretty much felt the same way before I committed myself to it. I used to consider it as a venue for spoiled teenagers to rant.

I’ve come a long way from that sort of thinking and I believe some online marketers have too. Now all that’s left is to turn the non-believers to absolute business blogging practitioners. 

For this post, I’m going to give you a simple yet in-depth look as to how blogging can help your businesses. So if you’re one who’s yet to experience the power of this online marketing tool, then you may want to take note.


Content Marketing: How To Find New Ideas

Even as a frequent blogger, writer’s block is still one of the most dreadful things I consider in the world— and I’m sure all you content marketers out there perfectly understand where I’m coming from.

Considering content is the most valuable tool in online marketing, it’s crucial to come up with ideas as often as one can and present them in creative ways. It’s one way to compete and stay on top, at this point where countless content can be found all over the web.

Now as someone who thrives on content marketing, how do you deal with writer’s block?

I’ve prepared for you today 9 tips to continuously fuel your mind with ideas and convert it into outstanding, buzz-worthy content. It may not seem like you need this now but I assure you, it always comes as a surprise when you run out of bullets.

The Basics of Lead Nurturing

When you think of the word nurturing, what comes into your mind? I’ll give you three words that I can associate with it: keeping, caring and sustaining. 

Now in terms of online marketing strategy, such a word goes a long way too. If you’re familiar enough, I’m sure you’ve heard about lead nurturing. This is where you’ll feel the sense of responsibility for your market. Possibly even the same way you’ll feel if you’re nurturing someone near and dear to you. 

Today, I will be discussing that to you in a more basic and introductory way. This will be greatly helpful to all you beginners out there who are just getting to know the in’s and out’s of inbound marketing.


First Stop: What Is Lead Nurturing?

Online Lead Generation 101

Have you ever experienced subscribing to a magazine you’ve recently discovered? You filled out a form, sent it back to the publication, expecting to have more issues on your doorstep?

Well, that act of your signing up is what can be considered as lead generation for the publishing company. At this point in time though, lead generation comes in a lot more forms than just magazine subscription.

For this post, I’m going to talk about the basics of lead generation: its definition, how to do it right and things you need to remember.

Inbound Marketing & Ecommerce: The Steps and Perks

If there’s one thing everyone finds therapeutic, it’s shopping. There are so many ways for customers to get what they want and for businesses to actually make customers want some more.

At this age of technological dependence, it comes as no surprise that online shopping is now a trend. In fact in Singapore alone, about 80% have already experienced shopping online.

How Does Content Marketing Work?

Believe it or not, we’ve been using content marketing for centuries now. It is only recently that the term was coined as an online marketing tool.

A lot of famous brands have been using content to engage more and more people in their services. In fact, it is the oldest trick in the book of industry. If you don’t know how to use it, well, you’re definitely not doing much.

A Simple Guide to Effective Inbound Marketing

If you’ve been in the realm of marketing for a while now, then you’ve probably heard about “Inbound Marketing” and how it is shaping consumers today.

Compared to many years before when businesses had to sell themselves hard in more ways than one, inbound marketing has been found to be the most effective tool to date.

Today, we’ve prepared for you a simplified guide to make it to the top using inbound marketing. If you feel as if business is stale or you’re not doing something to increases sales and generate more leads, then you’re in the right place.

What is Inbound Marketing and Why is it Important?

At this age where modern methods and revolutionary strategies shape the way people sell, buy and interact, inbound marketing has definitely placed itself as the most effective tool to date.

Now if you’re running a business, then you’re in the right place.

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